Eton_compilation0409 from Surgam Films on Vimeo.

While the light light tends to shine on the attendees at Pitti Uomo in Florence Italy, one sometimes forgets that Pitti is so much bigger than photos of well dressed chaps. It’s about quality product, excellent craftsmanship and great brands.  It’s always a pleasure visiting the good people at ETON. Enjoy.

Click here to view the video via VIMEO - Larger is better!

Camera and edit by Ko Tsuchiya.

Directed by Guerre

(Source: Guerreisms.com)

Products (Part 1) from Surgam Films on Vimeo.

Part of the beauty of Pitti (Florence, Italy) is being able to to see first hand the great products coming from both known and unknown brands. Here’s a short clip of 3 Brands that were among 3 of my favorite shot exclusively for GQ Japan.

Eton of Sweden, Sciamat, Super Duper Handmade Hats.

Click here to see larger video directly on Vimeo

(Source: Guerreisms.com)

ETON of Sweden Cocktail Party - Florence, Italy from Surgam Films on Vimeo.

While in Florence I had a chance to attend the Eton of Sweden Cocktail Party… enjoy the video.

(Source: Guerreisms.com)

The power of the right shirt.

The power of the right shirt.